Guy Kawasaki's book 'Selling the dream' put the terms 'secular evangelist' on the map of business roles. A lot of companies need 'an evangelist' behind their products or services, especially those who launch innovative ideas.
An evangelist helps paint a picture around a product or service. It is a far cry from PR and spin, it is content that shows how an innovative idea will work. The difference between sales content and evangelising content is the same difference as between a conversation with somebody who is trying to sell you something and a friend recommending a good book or a good restaurant.
I help companies create evangelising literature, i.e. white papers, case studies, education material, etc. I am pragmatic rather than academic and use examples rather than get into a 'lecturing mode', I am very good at finding ways to explain concepts that relate to an audience. My professional experience in the banking world and in international business makes me very good at targeting business and financial people. My previous track record in interpreting and implementing new regulations proves that I can learn new concepts and mix with new environments very quickly. I have used that skill to learn how to relate to new audiences.
No comments:
Post a Comment